Enterprise social network Yammer - which is headquartered in San Francisco - has chosen
London offices for its new European base.
The organisation - whose online platform is used by more than 100,000 companies - selected London's Tech City for its new European headquarters (HQ).
Its new offices are located in the EC1 part of the UK's capital on City Road and will act as a base for customers across Europe, the Middle East and Africa.
UK Trade and Investment and London and Partners supported the firm's move and mayor of the capital Boris Johnson commented: "Yammer's decision to grow [its] business in London and at the centre of Tech City illustrates our increasingly pivotal role in the global digital economy."
Tech City will stretch to the Olympic Park in Stratford to Shoreditch and Old Street once fully developed.
Indeed, east
London offices are increasingly housing digital organisations, such as Lastfm.com and Songkick, which is the largest database of concerts in the world.
Other companies involved in supporting the development of Tech City include Google, Facebook, Barclays, BT and Intel.
Posted by David Hudek
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