New retail space and residential units are soon to be constructed at 96-98 Bishop's Bridge Road in WC2.
Westminster City Council has given Derwent London the green light for the 21,400 sq ft development, which will include 2,700 sq ft of retail facilities and 18,700 sq ft of apartments.
Construction is scheduled for 2013, with completion planned for the end of the following year.
The Art Deco facade will be retained at the premises that lies on the corner of Queensway and Bishop's Bridge Road. The organisation hopes the scheme will emulate the success of similar ones in Westbourne Grove and Notting Hill.
Commenting on the planning permission, Derwent London's head of regeneration Simon Silver said: "The regeneration of this disused building will substantially enhance the local vicinity, adding life to a significant corner site with excellent amenities on the doorstep, including Hyde Park just a few minutes' walk away."
New public space will also be created opposite to Queensway. The apartments will vary in size and include a mix of one, two and three-bedroom units.
Back in October, the organisation submitted a planning application with Crossrail for a mixed-use scheme across two buildings at 1 Oxford Street. The larger of the two included 177,000 sq ft of London offices
across eight floors, 37,000 sq ft of retail space and an entrance to Tottenham Court Road Underground and Crossrail station.
The smaller of the buildings would offer 27,000 sq ft of central London offices
above a 350-seat theatre. Construction of the development has been earmarked for 2017.
At the time the application was submitted, chief executive of Derwent London John Burns stated: "This planning application is an important step in the much needed revitalisation of the eastern end of Oxford Street and is essential for the long-term growth of Fitzrovia and Soho."
Posted by Sarah Dudley
News provided by Adfero in collaboration with Mellersh & Harding. Please note that all copy belongs to (c)Adfero Ltd and does not reflect the views or opinions of Mellersh & Harding unless explicitly stated.